Japan's " Herbivore men=Soushoku danshi" -less interested in sex, money

Soushoku danshi (草食男子)

Have you ever hear of this Soushoku danshi before ??

It seems that we see more and more Soushoku danshi, or "Herbivore men" , these days in Japan, so....What are they??

Does this mean that we are having more and more vegetarian restaurants around ???

No ! No ! No ! (ｏ￣∇￣ｏ)♪

Soushoku danshi (herbivore-men) is a new term for a young man in his 20s or 30s, who is not very aggressive in romance and rather enjoys his life with friends or family.

and believe that friendship without sex can exist between men and women.

Author and pop culture columnist Maki Fukusawa coined the term in 2006 in a series of articles on marketing to a younger generation of Japanese men. She used it to describe some men who she said were changing the country's ideas about just what is- and isn't - masculine.

Fukusawa said Japanese men from the baby boomer generation were typically aggressive and proactive when it came to romance and sex. But as a result of growing up during Japan's troubled economy in the 1990s, their children's generation was not as assertive and goal-oriented. Their outlook came, in part from seeing their fathers' model of musculinity falter even as Japanese women gained more lifestyle options.

"Some guys still try to be manly and try to be like strong and stuff, but you know personally I'm not afraid to show my vulnerability because being vulnerable or being sensitive is not a weakness."

Older generation of Japanese men are not happy about the changes. At a bar frequented by businessmen after work, one man said: " You need to be carnivorous when you make decisions in your life. You should be proactive, not passive."

Fukusawa said the group does not care so much about making money -- a quality tied to the fact that there are fewer jobs available during the current global economic recession.

Meanwhile, another term Nikushoku Joshi(肉食女子) or Carnivorous women, has appeared to balance Soushoku Danshi . Nikushoku joshi are those women who are active and aggressive in romance and sexual relationships. They don't just wait for guys but ask guys out themselves.

They are not hesitant in sexual relationships, and they can openly talk about sex with their friends. Japanese society used to be known as patriarchal, but that's already long ago and both genders in Japan are surely being redefined.

(。◕‿◕。) To be happy with a man you must understand him a lot and love him a little.

To be happy with a women you must love her a lot and not try to understand her at all.

By Helen Rowland